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Strengthening Online Engagement: Tweaking Your Social Media Strategy

Aug 11, 2016

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Remember when social media was the new kid on the communication’s block? Most nonprofit organizations have adopted social media as part of their overall communications strategy with great success. As with many things, there’s space for improvement, and you may find yourself with a little extra time to implement tweaks during the summer lull.

Learn how to strengthen your organization’s online engagement. Luis will offer pro tips and knowledge that can be applied to all your social media channels today to invigorate engagement, including:

  •          Using Facebook Insights to create benchmarks for engagement
  •          Getting your ED on Twitter and one way to manage the traffic
  •          Using your LinkedIn community to find volunteers and board members

This video was produced by Foundation Center West


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About the Presenter


LUIS CHABOLLA is the communications director at Community Foundation Santa Cruz County in California, which is a Funding Information Network partner of Foundation Center. During the past 40 years, he has worked as a development officer, executive director, board member, public radio talk-show host and SF Yellow Cab driver.