AFP Broadcast - How to Raise Money and Retain Donors with Your Newsletter
Wednesday, March 07, 2018 10:00 am
11:30 am PT
In-person | San Francisco, CA
Join us for a live broadcast of AFP's popular Web/Audioconference session, "How to Raise Money and Retain Donors with Your Newsletter."
Co-sponsored with Association of Fundraising Professionals (AFP) - Golden Gate Chapter
Please note: If you wish to view this webinar from your own computer, please purchase it through AFP.
Identifying and moving donors through a journey that will inspire them to leave a gift in their Will is the bedrock of a successful legacy giving program. With many competing priorities, this process can, at times, feel overwhelming and difficult to execute.
Learn the tested, proven model for creating a printed newsletter that delights your donors, retains your donors, and raises money! Steven Screen will summarize what he’s learned in 25 years of creating money-raising newsletters for national and local nonprofits. You’ll learn the best format to use, what to include and not include, how to structure your stories, and the design elements that matter (and the ones that don’t).
ABOUT THE PRESENTER:
Steven Screen is a 2nd-generation Fundraiser who grew up on the yin of data and the yang of storytelling. He’s Co-Founder of Better Fundraising, Host of the Fundraising is Beautiful podcast with Jeff Brooks, and a past winner of the “Direct Mail Package Of The Year” award. His superpower is summarizing things.